CRM Principle Design and Practice

Author: He Rongqin
Publisher:
Publish Date: 2003-01-01
Features: The author of this book summarizes his many years of CRM development, practical experience, and management experience in Chinese and foreign enterprises to the readers without reservation. In terms of CRM software design, the design section of this book provides very rich technical materials for CRM designers. Topics such as CRM business process design, data mining technology application, product price configuration, wireless application design, and application integration are technical contents rarely disclosed in other books and are valuable reference books for company executives and professionals interested in CRM software design and implementation. This is a comprehensive and systematic technical management book on Customer Relationship Management (CRM). Using a problem-solution approach, the author defines CRM concepts accurately and conducts in-depth discussions on the design philosophy of CRM application systems, design platforms, the best practices of CRM implementation, the establishment and implementation of CRM software projects, and more from multiple angles. The CRM triangle concept, the customer relationship computer model, the CRM business process application design, and the CRM practice methodology centered around "Next Best Action (NBA)" are all the author's research and practical insights accumulated over many years. They enable readers to fully and thoroughly understand the core principles of CRM and effectively improve the practical capabilities of CRM in enterprises. The target readers of this book are CRM project designers and implementers,CRM researchers and enthusiasts, as well as corporate leaders, management personnel, marketing managers, etc. It can also serve as a textbook for postgraduate and undergraduate students in computer science and information management programs in universities.