Management. Issue 2

Author: Xi Youmin
Publisher:
Publish Date: 2002-12-01
Features: A premium book co-created by a management scholar and an artist. Through this book, we hope readers can approach and grasp the role of social capital in the reconstruction of individuals, enterprises, and society with a calm mind. It emphasizes the importance of enhancing subjective awareness, self-adaptation and transformation capabilities, as well as strengthening a sense of purpose and responsibility in the reconstruction process. It aims to overcome the materialistic tendency of "seeing the scenery but not the people" and effectively promote China's socio-economic development. The book includes chapters such as: Saving Companies with Transparent Culture, The Era of Customization, Finding Your "Differentiated" Sales Proposition, Geert Hofstede, Maybe You Should Take a Risk, Salary + Equity: A New Incentive System for Private Enterprises, etc.
China's long history of social change has left us with an extremely rich knowledge base. However, due to its low level of modern scientific theory, much of the implicit content, which can only be understood through intuition ("only knowable in the heart"), cannot be systematically disseminated as knowledge. The emergence of social capital theory has given us a new understanding of the familiar yet unfamiliar "relationships," enabling us to approach and grasp the role of this social capital in the reconstruction of individuals, enterprises, and society with a calm mind.