E-commerce Professional English

Author: Sun Jianzhong
Publisher:
Publish Date: 2004-01-01
Features: All the content in this book is sourced from original textbooks published abroad in the past two years and the internet, making it up-to-date and highly systematic. Each chapter focuses on a specific topic, accompanied by learning guides, detailed annotations, reference translations, and carefully designed exercises, enabling students to quickly grasp the key points of the text. This book can serve as both an English textbook for e-commerce and related e-commerce majors in higher education institutions, as well as a reference book for management and technical personnel to understand and learn about e-commerce. This is an English-written textbook on e-commerce technology, consisting of 18 chapters, including the origin and models of e-commerce, the basics of the Internet and the World Wide Web, EDI, online payments, mobile commerce, e-commerce security, legal issues in e-commerce, tax issues in e-commerce, electronic customer relationship management, e-commerce models, B2B e-commerce, e-commerce strategies, electronic logistics, online marketing, dynamic pricing, the impact and significance of e-commerce, e-government, and case studies. The content of this book covers all aspects of contemporary e-commerce technology and strives to reflect the latest developments in e-commerce.