IBM Method

Author: Fos
Publisher:
Publish Date: 2003-09-01
Features: It can be said that the ability of "giants" like IBM to "dance" is closely related to the research findings in this book. In fact, after reading this book, you will find that IBM's transformation into a dancing giant is largely attributed to CRM. This book can be considered a fundamental summary of IBM's perspectives and methods. If you are entrepreneurs and managers implementing or planning to implement CRM, if you are researchers and students, and if you are deeply interested in the secrets behind IBM's "elephant dance" as well as the successes and failures of companies in many industries around the world, then please read this book—you will surely gain something valuable.