Competitive Marketing Strategies and Examples

Author: Zhang Weizhi, Editor-in-Chief
Publisher:
Publish Date: 2003-01-01
Features: In the marketing practice of any industry and enterprise, it is essential to implement the strategy of "competition." Only in this way can one maintain an advantage in the fierce market competition, defeat opponents, and achieve success; otherwise, they will retreat in defeat, submit, or even be driven out of the market. Look at the international scene: Compaq, the third-largest in the computer industry, was acquired by HP; Ford, the second-largest in the automotive industry, lost $5 billion due to "underestimating competitors" and laid off 350,000 employees (2002). This is the characteristic of the era of competition! In this book, we will provide you with a successful competitive marketing strategy and specific implementation methods, rules, and laws. The book is divided into three parts (a total of 11 chapters). The three parts are: Competitive Advantage Analysis and Strategy (proposing eight competitive advantages and seven competitive laws for enterprise competition); Competitive and Cooperative Marketing Strategies for Competitors of Different Status (leading—market leader, challenger—market number two, number three, etc.); Competitive Tactics on the Marketing Battlefield. The book also provides readers with numerous famous domestic and foreign marketing cases for reference. "The key to building competitive advantages, constructing core competencies, defeating opponents, and achieving success" is waiting for you! Turn to the next page quickly, success is knocking on your door!