Recreate Enterprise Value Space

Author: (USA) Mitch
Publisher:
Publish Date: 2003-02-01
Features: This book is the result of the long-term interaction between our dual identities: we are both professors of lifelong learning and beginners in consumer behavior and business organizations. We have been researching consumer behavior and have even personally built part of it. Over the past dozen years, we have also continuously observed, analyzed, and written about workflows, patterns, and measures. This book combines these two trends, integrating our understanding of customers with our knowledge of businesses, which is the value space we present to our readers. Among the countless economic management books available today, we stand out by adopting a unique perspective that integrates both customer and business viewpoints. Customer orientation is no longer just a hollow claim; we will show you how to treat customers to elevate yourself to a higher level.