Advertising Theory and Practice of Medicines

Author: Hu Tianyou
Publisher:
Publish Date: 2003-11-01
Features: This book is divided into twelve chapters. The main concept integrates the fundamental principles of modern advertising into each stage of pharmaceutical advertising activities, and then combines the inherent rules and characteristics of pharmaceutical advertising to seek support for modern advertising theories from the practical practice of pharmaceutical advertising. The book comprehensively and systematically introduces the theory and research methods of pharmaceutical advertising, and provides detailed and thorough analysis with rich practical cases. It can be used as a reference book for pharmaceutical advertising professionals, pharmaceutical marketing professionals, and students of relevant majors in colleges and universities.