Relationship Management

Author: Ju Yanzhan
Publisher:
Publication Date: 2003-03-01
Features: The book consists of 10 chapters, divided into four parts. The first part has three chapters, covering the broader context of relationship management. Relationship technology and relationship economy. "The Virtual Development of Organizations"; "Humanistic Rebirth of Organizations." The second part focuses on "The Value of Relationships and Key Success Factors," "Relationships: An Intangible Capital." This section explores the "economic essence" of relationships from the perspectives of relationship markets and relationship economy. Relationships are intangible assets, and relationships have value. The final part discusses "Basic Levels of Relationship Management."