Introduction to E-commerce

Author: Zhang Runtong
Publisher:
Publish Date: 2003-01-01
Features: This book is a core publication of the "Beijing Higher Education Excellent Teaching Material Project" and the "E-commerce Professional Series Textbooks." It systematically and comprehensively introduces the overall framework and main content of e-commerce. It can serve as a textbook for senior undergraduate and graduate students in e-commerce, computer applications, information management, economic trade, business management, and related fields, as well as a reference book and training manual for senior management personnel in related fields. E-commerce is a trade form where entities with commercial capabilities and needs adopt electronic methods, such as computer networks and various digital media technologies, to improve the efficiency of business activities and facilitate the trading of goods and services. E-commerce has become the main business model of the 21st century and an important driving force and tool for promoting social, economic, and cultural progress. This book consists of 15 chapters, divided into four main parts: Basics, Technology, Management, and Applications, systematically and comprehensively introducing the overall framework and main content of e-commerce. The book emphasizes the maturity and completeness of relevant concepts and theories, reflecting its textbook characteristics. At the same time, it emphasizes the advancement of research findings, aiming to reflect the development trends of e-commerce, such as introducing the technology and characteristics of "mobile e-commerce" and proposing the concept of "next-generation e-commerce," along with numerous review questions and rich domestic and international case studies. This book can serve as a textbook for senior undergraduate and graduate students in e-commerce, computer applications, information management, economic trade, business management, and related fields, as well as a reference book and training manual for senior management personnel in related fields.