New Perspectives on E-commerce Management

Author: (American) Ephraim Turban
Publisher:
Publish Date: 2003-01-01
Features: This book is one of the earliest textbooks specifically dedicated to e-commerce. The authors all possess rich academic and practical experience, including one who is an e-commerce lawyer. It is a comprehensive textbook that can be used for a single semester or even a double-semester course, or as a supplementary textbook for courses such as Internet Basics, Management Information Systems, and Marketing. The book is management-oriented and set against the backdrop of globalization, closely capturing the interdisciplinary nature of e-commerce (EC). It incorporates the latest innovations in global e-commerce and EDI, particularly by introducing the theory, implementation, and management of EC in a comprehensive system that supports enterprise and supply chain management. The entire book is based on the application and implementation of EC, as well as its public policy and infrastructure, and elaborates on various types of transactions, electronic markets, e-government, mobile commerce, EC services, auctions, security, electronic order and payment systems, among other topics. As an outstanding textbook, the five authors all have excellent academic backgrounds and extensive practical experience, and with their strong practicality and forward-thinking nature, they meet the practical needs of managers and professionals.