Travel Public Relations Skills: Tourism and Hotel Management

Author: Lian Bin
Publisher:
Publish Date: 2005-04-01
Features: This book is a professional textbook for higher vocational and technical colleges in the fields of tourism and hotel management. It begins with an overview of tourism public relations, providing a detailed introduction to the constituent elements of tourism public relations, the work procedures of tourism public relations, the relationship between tourism public relations and CIS, special events and operational techniques in tourism public relations, methods for handling tourism public relations crises, and tourism public relations etiquette. The book is written with the practical work of tourism and hotel management in mind, serving as a textbook for higher vocational and technical colleges in tourism and hotel management. It can also be used as a reference for in-service training and individuals engaged in related work. The book is edited by Lian Bin and reviewed by Zhong Jianwei.