Modern automotive marketing techniques

Author: Bian Haoyi
Publisher:
Publish Date: 2004-03-01
Features: In the increasingly competitive automotive sales market, automotive marketing has gained greater appeal, stronger affinity, and more on-site engagement. It can be said that automotive marketing has entered the "cultural era," which represents the innovative development of automotive marketing models and also its development trend. Based on a systematic introduction to the theoretical knowledge of product marketing, this book closely integrates the characteristics of automotive marketing, focusing on techniques such as pricing, distribution, personal selling, sales promotions, advertising, public relations, insurance, and marketing management for automotive products. The book cites numerous vivid and lively examples and provides in-depth analysis of typical marketing cases. It is believed that this book will offer practical guidance for automotive marketing professionals and car buyers. This book was written by Bian Haoyi of Zhejiang Traffic Vocational and Technical College and reviewed by Chen Wenhua of Zhejiang Traffic Vocational and Technical College.