Supermarket Marketing Planning

Author: Dong Chao
Publisher:
Publish Date: 2005-07-01
Features: This book is organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security as a vocational skills training textbook. The language is simple and clear, and the content is practical. The book provides numerous examples to help readers understand and master the material. The book mainly includes the analysis of the marketing environment and marketing opportunity assessment in supermarkets, customer analysis, supermarket competitor analysis, general competitive strategies for supermarkets, pricing strategies, product strategies, brand strategies, public relations and image marketing strategies, and in-store marketing. This book is suitable for use in vocational schools, corporate in-service training, and self-study.