Vacation resort management and operation

Author: (USA) Robert Christie Mill
Publisher:
Publish Date: 2002-09-01
Features: With the growing prosperity of the resort industry, there is a high demand for energetic and industry-savvy managers to address the unique management and operational challenges in this sector. From event planning, guest safety, conference security to managing seasonal staff, this book provides professionals, students, and teachers with specialized knowledge and information. The book focuses on three major issues in resorts: entertainment facilities, accommodation and dining services, and the organization of guest activities. It elaborates in detail on the relationship between natural resources and entertainment facility development, the operational and logistical challenges faced by resort operators, and methods for creating revenue while ensuring guest satisfaction, based on demographics, psychology, and guest physical fitness. Through the "Quick Start Guide" section, readers are provided with a fast-paced platform to learn knowledge. The key features of this book include:
Ski resorts, golf, and tennis resorts, hot springs, theme parks, entertainment and gaming resorts
Design principles and practices of resorts
Resort marketing
Resort economics
Organization, management, and evaluation of guest activities
This book also includes numerous real-world case studies. By providing in-depth research and extensive case studies, the book equips readers with indispensable knowledge and helps build confidence for all who are about to enter the resort industry.