Product Sales Staff Basic Knowledge: Vocational Technical Professional Qualification Training Materials

Author: Gong Weixing
Publisher:
Publish Date: 2004-06-10
Features: This textbook is organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X Occupational Skill Qualification Assessment Outline—Commercial Salesperson (Primary, Intermediate, Advanced) Basic Knowledge. From the perspective of strengthening operational skills and mastering a practical technology, this textbook effectively reflects the latest practical knowledge of this profession, providing direct help and guidance in improving the work quality of commercial salespersons and mastering the core content and skills of their work. The textbook includes three parts of basic knowledge content for commercial salespersons (Primary, Intermediate, Advanced):
- The Primary part includes: Basic Business Knowledge, Business Ethics and Consumer Rights, Sales Service Knowledge, Shopping Mall Business Knowledge, Shopping Mall Management Knowledge.
- The Intermediate part includes: Sales Art, Business Enterprise Management and Operation, Business Law Knowledge, Business Application Writing.
- The Advanced part includes: Market Research and Business Decision-Making, International Trade Practice Knowledge, Business Application Writing, Business Enterprise Economic Activity Analysis, Business Negotiation Knowledge, Business Law Knowledge, Business Public Relations Knowledge.
To facilitate readers in grasping the key content of this textbook, simulated test questions and answers are provided after each unit, along with knowledge assessment simulation question papers and answers for different levels to test and consolidate the learned knowledge. As a textbook for vocational skill training and assessment of commercial salespersons, it can also be used by secondary vocational school students in the country to study and master advanced commercial salesperson knowledge, or for on-the-job training and employment training purposes.