Basic Knowledge of Enterprise Management

Author: Min Hongyan
Publisher:
Publish Date: 2003-07-01
Features: This book is compiled based on the "Teaching Plan for Business Accounting" and the "Teaching Syllabus for Basic Knowledge of Enterprise Management" issued by the Training and Employment Department of the Ministry of Labor and Social Security, and is intended for use in vocational and technical secondary schools in business accounting and marketing. The main contents include: Overview of Enterprise Management, Behavioral Science, Corporate Culture and Corporate Image, Enterprise Human Resource Management, Business Strategy, Business Decision-Making and Planning, Production Management, Sales Management, Logistics Management and Inventory Control, Total Quality Management, Comprehensive Equipment Management, and Financial Management. This book can also be used as a vocational training textbook and a self-study guide. The book is written by Min Hongyan and Yang Chunmei, with Min Hongyan as the chief editor and Zhu Yanlong as the chief reviewer.