Advertising computer production technology

Author: Gui Chao
Publisher:
Publish Date: 2004-06-01
Features: This book is organized and compiled by the Teaching Material Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X Occupational Skill Qualification Assessment Outline—Advertising Computer Production Technology (Module). From the perspective of strengthening operational skills and mastering a practical technology, the book effectively reflects the latest practical knowledge and operational techniques of this profession, providing direct help and guidance for improving the basic qualities of practitioners and mastering the core content and skills of advertising computer production technology. In the writing process, the book discards the traditional teaching material approach that emphasizes systematicity, theoretical depth, and completeness, instead adopting a modularized writing method tailored to the work characteristics of this profession. The fundamental starting point is the cultivation of practical operational skills. The main content includes: basic theories of advertising design, basic operations of Photoshop and CorelDRAW, and their applications in advertising creation. Each module focuses on introducing relevant theoretical knowledge and professional operational skills, achieving an organic integration of theory and practice. To facilitate readers in grasping the key content of this textbook, simulated test questions and answers are provided after each unit, and knowledge assessment and skill assessment simulated test papers are included at the end of the book for testing and consolidating the learned knowledge and skills. This book can be used as teaching material for vocational training and assessment of Advertising Computer Production Technology (Module) and Computer-Assisted Advertising Designer, or for students in secondary vocational schools to learn advanced advertising computer production technology knowledge and skills, as well as for on-the-job training and employment training.