Consumer Insight

Author: Cheng Shian
Publisher:
Publish Date: 2003-02-01
Features: A series of books on the current state and future of advertising activities in China. This book begins with globalization and understands its impact from the perspective of "the often controversial combination of different life forms." Through a wealth of survey data, interview materials from the front, and the authentic emotions recorded by college students themselves, it describes how contemporary Chinese college students, facing diversified choices under the wave of globalization, have been impacted in terms of their social values, lifestyles, thinking habits, and so on, as well as the defining characteristics of their era.