Sports Industry Operations and Management Knowledge

Author: Liu Dali
Publisher:
Publish Date: 2005-06-01
Features: This book is compiled based on the "Teaching Plan for Leisure Sports Service" and the "Knowledge Teaching Syllabus for Sports Industry Operation and Management" issued by the Training and Employment Department of the Ministry of Labor and Social Security, and is intended for use in secondary vocational schools across the country for the Leisure Sports Service program. It mainly covers topics such as an overview of the sports industry, sports consumption and sports consumers, sports marketing, sports lottery knowledge, basic business and tax knowledge, and sports agents. This book can also serve as a vocational training textbook. It is edited by Liu Dali of Beijing Workers' Sports Technology College, with contributions from Wu Zheng, and reviewed by Li Zheng.