Techniques for Creating Classic Advertising Slogans

Author: Bai Guang
Publisher:
Publish Date: 2005-01-01
Features: The creative techniques for emotional appeal ad slogans in this book include 14 forms of expression such as suspenseful ad slogans, tempting ad slogans, puzzling ad slogans, boastful ad slogans, promising ad slogans, assuring ad slogans, numerical ad slogans, news-style ad slogans, narrative ad slogans, literary ad slogans, brand name ad slogans, regional name ad slogans, exhibition performance ad slogans, and serial promotional ad slogans. The creative techniques for intuitive appeal ad slogans in this book include 14 forms of expression such as comparative ad slogans, personified ad slogans, complimentary ad slogans, wishful ad slogans, guiding ad slogans, advisory ad slogans, rhetorical ad slogans, interrogative ad slogans, pseudo-depreciating ad slogans, negating ad slogans, repetitive ad slogans, idiom-based ad slogans, poetic ad slogans, and public welfare ad slogans. The creative techniques for rational appeal ad slogans in this book include 14 forms of expression such as metaphorical ad slogans, humorous ad slogans, emotional-reasoning ad slogans, logical ad slogans, testimonial ad slogans, pun-based ad slogans, couplet-based ad slogans, allusion-based ad slogans, historical era ad slogans, typical feature ad slogans, market positioning ad slogans, high-end consumer ad slogans, competitive challenge ad slogans, and corporate image ad slogans.
The 42 forms of ad slogan creative expression reviewed in this book are the crystallization of the economy and wisdom of advertisers and business managers both domestically and internationally. We have merely categorized them based on our research. If you carefully and thoughtfully understand and contemplate these classic ad slogans, you will undoubtedly gain significant insights, thereby becoming an outstanding ad slogan creator or an excellent modern business manager.
The creative techniques for emotional appeal ad slogans in this book include 14 forms of expression such as suspenseful ad slogans, tempting ad slogans, puzzling ad slogans, boastful ad slogans, promising ad slogans, assuring ad slogans, numerical ad slogans, news-style ad slogans, narrative ad slogans, literary ad slogans, brand name ad slogans, regional name ad slogans, exhibition performance ad slogans, and serial promotional ad slogans. The creative techniques for intuitive appeal ad slogans in this book include 14 forms of expression such as comparative ad slogans, personified ad slogans, complimentary ad slogans, wishful ad slogans, guiding ad slogans, advisory ad slogans, rhetorical ad slogans, interrogative ad slogans, pseudo-depreciating ad slogans, negating ad slogans, repetitive ad slogans, idiom-based ad slogans, poetic ad slogans, and public welfare ad slogans. The creative techniques for rational appeal ad slogans in this book include 14 forms of expression such as metaphorical ad slogans, humorous ad slogans, emotional-reasoning ad slogans, logical ad slogans, testimonial ad slogans, pun-based ad slogans, couplet-based ad slogans, allusion-based ad slogans, historical era ad slogans, typical feature ad slogans, market positioning ad slogans, high-end consumer ad slogans, competitive challenge ad slogans, and corporate image ad slogans.
The 42 forms of ad slogan creative expression reviewed in this book are the crystallization of the economy and wisdom of advertisers and business managers both domestically and internationally. We have merely categorized them based on our research. If you carefully and thoughtfully understand and contemplate these classic ad slogans, you will undoubtedly gain significant insights, thereby becoming an outstanding ad slogan creator or an excellent modern business manager.