Here is the translation of the content you provided: "Viewership Perspective"

Author: Liu Jianming Hu Yunfang
Publisher:
Publish Date: 2001-01-01
Features: This book is divided into four parts. The first part is the "Methodology Section," which introduces the origin and process of ratings data and compares the two rating survey methods: people meters and diaries. The second part is the "Application Section," where the authors analyze and research from multiple perspectives how television stations can utilize ratings. This includes establishing a television program quality evaluation system, the application of ratings in television promotion and management, an analysis of factors influencing ratings, the application of ratings in television program reform and scheduling, and the application of ratings in television advertising. The third part, the "Discussion Section," takes the basic conditions for transforming ratings research findings into television decision-making behavior and trends in foreign radio and television audience surveys as starting points, further analyzing and discussing the functions, roles, and historical development of audience research. The fourth part is the "Appendix": "Ratings Terminology Explanation" compiles terms related to ratings research; "Chronology of Radio and Television Audience Research" presents the important historical stages, figures, events, and research findings in the field of radio and television audience research in countries around the world over the past seventy years.