Train Sales Experts

Author: Kong Lei
Publisher:
Publish Date: 2003-01-01
Features: Why is P&G Successful? Share the Success Experience of Senior Chinese Managers from China Region of the World's Largest Consumer Goods Company! Experience the Essence of World-Class Company Training for Sales Elite! Drive Your Sales Career Development! The Bible for Sales Personnel in the Consumer Goods Industry! Implement Immediately with Learning by Doing/Teaching by Doing Training Sales Experience. An interactive sales personnel toolkit containing multiple cases, exercises, and self-assessment questions. A practical sales toolkit that accumulates the sales experience of outstanding personnel from renowned multinational companies for immediate implementation and results. What qualities and knowledge do outstanding grassroots sales personnel or mid-level sales managers need? Each industry has its own characteristics, but most of the content is common and worth reference for sales personnel in all industries. In this book, we divide these qualities and knowledge into three parts:
Part 1: Basic Qualities – Including honesty and integrity, ambition, full confidence, perseverance, initiative, influencing others, sharpness, effective management, numerical ability, and correct thinking.
Part 2: Sales Skills – Including sales goals and skill management, written communication during the sales process, verbal communication during the sales process, customer penetration skills, time management, influencing internal company personnel, influencing customer management personnel, sales promotion and tracking, customer resource management, and basic negotiation skills.
Part 3: Management Skills – Including salesperson management, sales expense management, sales information management, sales forecasting, and promotional material management.
Basic qualities are the character, spirit, and fundamental abilities that an excellent salesperson should possess. In this part, we will help you understand yourself through self-assessment questions and teach you methods and steps to quickly improve your basic qualities with numerous cases and exercises. Sales skills are the skills actually used by sales personnel in sales work. To help you "implement immediately," we use many practical cases and sales scenario simulations to show you how to apply these skills. Management skills are for mid-level sales personnel, while for grassroots sales personnel, they...