Introduction to the Practice of Electronic International Trade

Author: Zhang Xuezheng (Compiler)
Publisher:
Publish Date: 2003-01-01
Features: This book is divided into 7 chapters. The first chapter introduces the basic knowledge of foreign trade business. The second chapter serves as a transition, mainly introducing the application of electronic means in the foreign trade industry and its development trends. The third chapter introduces the general principles and technologies of informatization construction in foreign trade and economic cooperation enterprises as the foundation for e-commerce in foreign trade and economic cooperation. The fourth chapter introduces the technical and legal environment that is indispensable for the application of foreign trade and economic cooperation e-commerce. Chapters 5 and 6 respectively describe the specific application operations of using electronic and network-based means for trade marketing and trade negotiation, as well as contract formation. The last chapter introduces the procedures and methods for foreign trade and economic cooperation enterprises to build e-commerce websites. The feature of this book is that it fully combines specific business cases to introduce the application of electronic technology in import and export business.