The Concept and Operational Practices of a Resort

Author: Tian Yutang
Publisher:
Publish Date: 2003-04-01
Features: This book presents a theoretical study, summarization, and empirical analysis of the development foundation, current status, and impact of vacation resorts. Based on the author's analysis and reference to numerous domestic and international cases of vacation resort construction, operation, and management, it focuses on introducing the Mediterranean Club model, green vacation resort model, timeshare vacation model, and themed vacation resort model. It proposes a series of detailed, actionable, and reference-worthy experiences for the construction and development of vacation resorts in China. The book's key feature lies in its balance between theory and practice. It not only helps readers understand the concepts of vacation resorts, their development process and trends worldwide and in China, but also guides them on how to design, build, and operate vacation resorts, as well as how to win guest praise and generate profits. The book introduces important international experiences and elaborates on many new perspectives, innovative ideas, and emerging trends, along with how to make these new concepts take root, grow, and bear fruit in China. Whether you are a professional manager working in hotel and vacation resort operations or a specialized professional engaged in tourism education and research, you will benefit greatly from this book.