The Four Volumes of Enterprise Winners, Volume 1, Corporate Survival Capability

Author: Bai Guang, Ma Guozhong, Editors-in-Chief
Publisher:
Publish Date: 2003-05-01
Features: As the core training curriculum for business managers in the 21st century, the "Four Volumes of Enterprise Success" is edited by economics professors Bai Guang and Ma Guozhong. This series breaks the conventional boundaries of management studies and, from the perspective of corporate power, summarizes the survival, growth, and development processes of enterprises into four fundamental forces: survival power, innovation power, development power, and transnational management power, thereby forming the "Four Volumes of Enterprise Success." Each volume in the series is structured around seven key forces as chapters, presenting clear viewpoints, detailed theoretical analysis, and vivid case studies (one case per chapter, totaling 32 cases). It objectively elaborates on the basic theories of modern enterprise management. The series is engaging and thought-provoking, making it an invaluable classic work for managers of small, medium, and large enterprises. The series consists of four volumes: "Corporate Survival Power," "Corporate Transnational Management Power," "Corporate Development Power," and "Corporate Innovation Power."