WTO International Business Cooperation English Reading and Listening Course (Audio Tape)

Author: Chen Feng
Chief Editor:
Publisher:
Publish Date: 2003-01-01
Features: This textbook consists of 10 lessons and is accompanied by audio cassettes. The content covers franchising, international strategic alliances, international business culture, internationalization, international business strategy, foreign direct investment, reverse trade, global human resource management, leadership behavior, and investment, among other topics. Each lesson includes professional articles divided into several paragraphs, with each paragraph introducing a sub-topic. Each paragraph is accompanied by relevant exercises, including listening, vocabulary, basic sentence structures, open-ended questions, and dialogues. These exercises enable readers to improve their listening and speaking skills by applying them to various scenarios of international business cooperation and engaging in conversational practice.