Enterprise optimal market positioning

Author: Wu Yan
Publisher:
Publish Date: 2002-01-01
Features: Positioning in everything, positioning at all times. This set of books provides you with a brand-new perspective and a practical action framework. More importantly, it may enrich your "knowledge structure," enabling you to examine the issue of "positioning" with a more forward-thinking and broader perspective. Positioning has strategic significance, and when positioning, one must set high standards and think far ahead, with clear logic and a wide range of thinking space. However, in this series of books, you will also find practical positioning techniques and tactics. We hope these wise torches will ignite your vast creative space. Thinking about positioning, researching positioning, and strengthening positioning have become the conscious awareness and top priority of China's business community. In an era of fierce competition, positioning is both the starting point for competitors and a lifelong compulsory course. The features of this series of books are practical, action-oriented, and highly applicable. It combines practical cases and cutting-edge theories to explain various business strategies as specifically and detailedly as possible in areas such as strategic management, corporate image building, market positioning and brand management, operational transformation and transformation.