Introduction to Newspaper Planning: How to Create a Best-Selling Newspaper

Author: Teng Li
Publisher:
Publish Date: 2001-12-01
Features: This is a book on research dynamics editing that is entirely different from traditional newspaper editing studies. It tells you how to leverage the creativity of editors in every aspect of newspaper operations in a competitive market environment to create a competitive newspaper. This is currently the first book in China to study newspaper planning, with novel perspectives and highly originality.