20th Century Advertising Design

Author: Dave Saunders
Publisher:
Publish Date: 2002-01-01
Features: Advertising is one of the most influential components of mass popular culture. People see a vast amount of marketing and service advertisements for certain products on television, in cinemas, on outdoor billboards, and in print. Whether you love or hate advertising, you cannot resist its significant role in stimulating different consumer demands. Advertising portrays many of our dreams about life, reflecting the material needs of society as a whole in the 20th century. Sometimes, large-scale promotional campaigns for certain products go beyond their marketing scope, shaping and influencing, even driving, social consumption trends. The 20th Century Advertising book collects all the famous advertising campaigns of the 20th century, including some unsuccessful examples. Among them are the advertising campaigns of Coca-Cola and Nike, which both created a sensation worldwide, as well as the heart-stirring campaigns of the clothing brand Benetton and the ice cream brand Haagen-Dazs. Others, such as the campaigns for Colman's mustard and Hovis flour, easily evoke memories of how people once accepted these "safe" food products. Additionally, advertising posters designed by Saul Bass and A.M. Cassandre elevated the perfect combination of advertising creativity and visual design to a new level. The impact of advertising on us is undeniable. We are constantly bombarded with advertising in our daily lives, and their design concepts undoubtedly aim to make us accept these products and services, telling us that they can even improve or completely change our lives. Each of us is exposed to no fewer than 150,000 types of advertisements in our lifetime. The 20th Century Advertising book extracts the most unforgettable advertisements from the past 100 years and describes over 200 campaigns that hold a pivotal position in the global advertising industry. The immense influence of advertising on our lives is indeed worth exploring, as it has broadened the scope of art and become one of the most creative and innovative media forces of the 20th century.