First step in entrepreneurship

Author: Zhang Xinhua
Publisher:
Publish Date: 2003-01-01
Features: It's hard to start anything, so entrepreneurship is key. Entrepreneurs should possess two typical qualities: one is innovation spirit—thinking about things that others dare not or cannot think of. The other is passion—an individual without passion is almost unlikely to start a new venture; without passion, it's hard to face the difficulties of the early stages of entrepreneurship. Highly rational people wouldn't choose to start a business, as they often wait until the probability of success exceeds 50% before investing. However, the probability of entrepreneurial success is absolutely less than 50%. This book reveals the process of an entrepreneur's growth by narrating the entrepreneurial stories of Tsinghua and Peking University alumni such as Yu Minhong, Ding Jian, Zhang Chao, and Zhang Benzheng.