Strategic Management in the Hotel and Tourism Service Industry

Author: (American) Olsen et al. / Xu Hong / Wang Miao-zhu
Publisher:
Publishing Date: 2004-01-01
Features: This book comprehensively and systematically introduces the necessity, approaches, and steps of strategic management in the hotel and tourism service industry, from external environment analysis to internal capability building, and then to the implementation of integrated strategies, offering a clear and concise perspective. Readers not only establish an awareness and framework of strategic management conceptually but also clarify potential issues and solutions during the implementation process, making the book highly theoretical guidance and practical application value. Additionally, the cases and discussion questions at the end of each chapter help readers understand and grasp the relevant theories. Another feature of this book is its high starting point and broad perspective. The authors, from the global perspective of strategic management in the hotel and tourism service industry, specifically discuss international operations and strategic issues, proposing to view today's competition with the lens of international operations and to plan the development path of the hotel and tourism service industry with strategic management thinking. In the end, the book concludes that it is essential to change leadership thinking and methods, linking leadership with strategy and focusing on leadership transformation as the key to achieving strategic success! In summary, this book presents the basic framework of strategic management in the hotel and tourism service industry, holding significant importance for guiding and cultivating the core competitiveness of China's hotel and tourism service industry. It can serve as a textbook for senior undergraduate students and master's and doctoral students in tourism management and related fields in higher education institutions, as well as a reference book for tourism research and teaching personnel and tourism industry management professionals.