Basic Management of Enterprises

Author: Dong Wenyao
Publisher:
Publish Date: 2002-12-01
Features: Enterprise management is the term for a series of management activities that managers use market laws and management principles to effectively achieve corporate strategy and policy goals. Through planning, organizing, directing, controlling, and coordinating, it ensures that human resources, financial resources, and material resources are fully utilized, and that the supply, production, and sales links are closely linked and coordinated. This aims to improve the quality of the enterprise, satisfy customers, and benefit the enterprise. Improving enterprise management is a good wish for every manager, and scholars, experts, and entrepreneurs are also exploring ways to enhance it. This book is characterized by its emphasis on key points, in-depth yet easy-to-understand explanations, and strong practicality.