Contemporary International Public Relations (Second Edition)

Author: Guo Huimin
Publisher:
Publish Date: 1998-12-01
Features: The "Overseas Public Relations Translation Series" collects some of the most influential public relations classics and outstanding works from around the world today. The publication itself is a very important exchange between Chinese and foreign public relations. If it can be sustained in the long term, it will become a cross-century public relations exchange project. The President of the China Public Relations Association, Chai Zemin, has compiled more than 40 academic speeches from renowned foreign public relations experts and scholars visiting China from 1987 to 1997, as well as translations of excellent foreign public relations papers by domestic scholars, many of which are published for the first time. These articles cover topics such as international public relations theory, public relations and media relations, large-scale event planning, product marketing, crisis and issue management, investor relations, brand strategy management, integrated marketing communication, and online public relations. Some of these topics are hot issues in public relations worldwide today. They reflect the latest developments in international public relations theory and practice. The appendix of this book newly includes the "Knowledge System of Public Relations" by the American Public Relations Society, a classic work in international public relations. It holds significant reference value for the professional development of public relations in China.