International Business Management

Author: Xue Qizhi, Liu Zixin (editors)
Publisher:
Publish Date: 2002-04-01
Features: With the end of the Cold War era, the complementarity and interdependence of economies around the world have become increasingly strong. The internationalization of businesses and cross-border operations have become a major trend in the development of the global economy today. This trend has posed challenges to traditional trade theories. The integration and refinement of disciplines such as international trade, international marketing, international investment, international business law, and business management, all centered around the international operations of businesses, form the basis for the creation of the International Business Management course. This textbook was compiled based on the lecture notes of the International Business Management Department at the School of Management, Fudan University. It is divided into twelve chapters and fourteen cases, including Introduction to International Business, Basic Theories, Business Environment, Operational Methods, Business Strategy, Marketing Management, Financial Management, Human Resource Management, etc. Each chapter is also accompanied by discussion questions.