Marketing city

Author: Tan Kunzhi
Publisher:
Publish Date: 2004-05-01
Features: The 21st century is the century of cities. Urban development is the center and cradle of all modern development, and the state of urban development has a decisive impact on the of overall societal development. Therefore, cities need to be competitive, and marketing is naturally an important component of competitiveness. Marketing cities has become a new model of urban management. This book closely connects with the practical situation of China, absorbing the essence of Western urban marketing research. Using theories from marketing and public relations, it analyzes urban development, concepts, brands, competitiveness, marketing, culture, planning, management, development, and economics, addressing the following questions: Why market cities? Who markets cities? Who are the targets of urban marketing? How to market cities? It integrates the author's many years of research on cities.