Author: Zhao Shuming
Publisher:
Publish Date: 2003-01-01
Features: To promote the cross-border operations of Chinese enterprises, encourage academic research on the theory of international business management in China, and meet the teaching needs of undergraduate and graduate students in international business management at universities, we have dedicated years of relentless effort to writing this series of "International Business Management." When compiling this series, we strive to ensure it has the following four characteristics: , comprehensive and systematic theoretical elaboration. The research on international business management in various countries has a long history, producing numerous theories and doctrines. Systematically introducing these theories and doctrines and conducting in-depth analysis will help readers understand and grasp the conditions and motivations of international business management from a theoretical perspective. This, in turn, will aid in recognizing and comprehending the specific behaviors of enterprises engaging in international operations under the influence of these conditions and motivations. Second, detailed practical introductions. While mastering theory is important, mastering practical knowledge of international business management is even more crucial for enterprises. From the perspective of university teaching and research, there is also a need to shift from the "abstract" to the "practical." This series, while elaborating on the theory of international business management and introducing practical knowledge, includes numerous vivid and representative cases to help readers digest the knowledge they have learned and improve their analytical and problem-solving skills.
International Enterprise: Human Resource Management
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