Advertising Art Design (CD-ROM)

Author: Lei Bo
Publisher:
Publish Date: 2004-04-01
Features: This book is written for beginners in the field of graphic advertising creativity and design. It covers theoretical knowledge such as the classification of graphic advertisements, creative methods for graphic advertisements, and common expressive techniques used in graphic advertisements. It also analyzes dozens of outstanding graphic advertisement design cases across various fields, including mobile phones, real estate, electronic consumer goods, and public welfare advertisements. The book is rich in content, practical, and features brilliant and vivid cases with detailed and thorough explanations. It is highly valuable for both beginners and intermediate learners. This book is particularly suitable for self-learners who wish to pursue a career in graphic design as a self-study textbook, as well as for various graphic design training courses as a teaching material.