Health Product Marketing Management

Author: Hou Shengtian
Publisher:
Publish Date: 2003-05-01
Features: The process of health product marketing management, which refers to the analysis, planning, marketing execution, and evaluation and control of the health product market by health product enterprises. Following this basic framework and combining the actual situation of the health product industry, this book aims to comprehensively cover this process while appropriately arranging its content structure and discussions based on their importance. Adhering to the principle of "classic theories combined with national conditions" and "emphasizing practicality, explaining in a simple and profound manner," the book is based on the current status of domestic pharmaceutical and health product enterprises, striving to impart advanced and effective practical theories, skills, and methods to help readers solve practical problems and quickly improve their personal work capabilities and organizational performance. The target readers of this book include: managers and practitioners in the pharmaceutical and health product industry; marketing, planning, advertising, training, and research personnel in the pharmaceutical and health product industry; and faculty and students in economic management, pharmaceutical, and food-related majors at universities and colleges.