Innovation Management: Integration of Technology, Market, and Organizational Change

Author: Gong Yan Chen Jing
Publisher:
Publish Date: 2002-01-01
Features: This book introduces the relationship between enterprise technological innovation and competitive advantage from the perspective of strategic management and system integration, and analyzes the basic process of technological innovation. The book features clear theoretical overviews, well-structured content, and abundant case studies, making it a classic work in enterprise innovation management. It is suitable for MBA students, teachers, and graduate students in management science and engineering. The book also provides significant reference value for CEOs, CTOs, R&D managers, and project managers in technology-based enterprises.