Public Relations and Business Etiquette

Author: Jiang Guijuan
Publisher:
Publish Date: 2005-09-01
Features: This book introduces the relevant knowledge and application skills of etiquette from six aspects: etiquette overview, personal basic etiquette, daily communication etiquette, written communication etiquette, common business etiquette, and foreign-related business etiquette. The content is well-organized, progressive, and arranged according to the usage context and characteristics of etiquette, making it easy for students to grasp the overall content of the book. Structurally, it moves from an overview to classification; in terms of difficulty, it progresses from simple to complex; and in terms of hierarchy, it starts with public etiquette before moving to professional etiquette, aligning with people's cognitive and learning patterns. In terms of content construction, the book strives to reflect the characteristics of higher vocational and technical education, emphasizing practicality, applicability, and sufficiency. It focuses on cultivating students' etiquette application skills and fully considers the requirements of etiquette knowledge and skills for professional certification exams such as public relations personnel, secretaries, and salespeople, laying a foundation for students to obtain dual credentials in related fields. At the same time, the book also innovates in its writing style and format. Each chapter includes teaching objectives, related links, skill development goals and skill modules, etiquette quizzes, and reflection questions to reinforce students' understanding of knowledge and mastery of skills. Additionally, it uses numerous images and typical cases to enhance students' intuitive understanding and stimulate further reflection. This book can serve as a textbook for students in higher vocational and technical colleges and adult colleges to learn etiquette theory and skills. It can also be used as a reference book for undergraduate students and working professionals to improve their personal and comprehensive qualities. Furthermore, it is suitable for etiquette training for public relations personnel, marketers, and service staff.