Internet user analysis

Author: Kuang Wenbo
Publisher:
Publish Date: 2003-12-01
Features: This book is part of the "Internet Communication Series." Research and analysis of netizens play a significant role in internet communication. The book provides a detailed explanation of netizen analysis, covering topics such as internet survey research methods, basic characteristics of netizens, psychological characteristics of netizens, behavioral characteristics of netizens, negative effects of the internet, internet regulation, and public opinion guidance among netizens. It includes numerous case studies, making it engaging to read. This book can serve as a textbook for university journalism and communication majors, suitable for both teachers and students. It is also recommended for professionals working in the internet industry and readers interested in netizen analysis, as it offers valuable insights.