E-commerce and Innovation in Financial Markets

Author: (USA) Fan M.
Publisher:
Publish Date: 2003-01-01
Features: Master of Business Administration (MBA), first introduced in the United States by Harvard University in 1910. Over the past century, MBA programs have undergone continuous improvement and have achieved remarkable success. Today, U.S. MBA education is well-known globally, enjoying widespread recognition and high acclaim. Although China's MBA education started later, it has developed rapidly over the past decade and has made significant achievements. Currently, over 50 higher education institutions in China offer MBA degrees, having cultivated more than 3,000 MBA graduates and enrolling over 20,000 students. At present, the domestic market features imported textbooks of varying qualities, requiring careful selection by readers.
Regarding the use of original foreign textbooks, we would like to offer the following insights. Each year, tens of thousands of textbooks are published abroad, and without understanding the foreign textbook market or the quality of original foreign textbooks, it may be difficult to find truly suitable materials for teaching and learning. For domestic readers who are less familiar with foreign textbooks, the following principles should be followed when selecting textbooks: choose the most recently published books; choose books from prestigious universities and authors; choose books that have been revised multiple times and are highly popular.
Based on the above considerations, there are still few truly innovative, high-quality, and refined MBA textbooks available in the domestic market. Recognizing this, Peking University Press has launched the Contemporary American MBA Classic Textbook Series (English Photocopy Edition). The selection of this series follows the principles mentioned earlier: being innovative, high-quality, and refined. Carefully curated by renowned scholars from Peking University and other prestigious domestic institutions, this series gathers authoritative works from experts in various fields of American management studies, making it a truly select collection of the best.
The series currently includes three series: MBA Core Courses, Accounting Specialization, and Finance Specialization, comprising a total of 45 titles.