Applied Public Relations

Author: Xiao Hui, Editor-in-Chief
Publisher:
Publish Date: 2001-09-01
Features: This book is a new revolution in the field of public relations. Although, like other public relations textbooks, it divides the theory and practice of public relations into two major sections for explanation, this book has its own unique characteristics. It strives to reflect the latest developments in public relations research and practice, and it integrates the theory of public relations with the analysis of practical cases as organically as possible.