Commercial and Home Software Industry

Author: McCormack et al. Compiler: Zhao Ping
Publisher:
Publish Date: 2003-08-01
Features: Harvard Business School Case Studies Selection Series - Practical Collection. Software is the core of the information industry, a key industry for national economy, and also one of the fastest-growing and most competitive sectors. The innovation of business concepts, frequent technological advancements, changes in market demands, and the rapid spread of globalization are vividly reflected in both commercial and consumer software industries. This case collection helps us understand the challenges faced by today's representative companies in this complex competitive field—such as Microsoft, Oracle, and Adobe Systems—how they make decisions, adapt, and ultimately achieve success. This case collection is suitable for decision-makers in the software industry, corporate management personnel, HR development practitioners, as well as teaching staff and graduate students in the field of management.