Insight into China: The Milton Kotler Marketing Series (English-Chinese Parallel Edition)

Author: (USA) Philip Kotler
Publisher:
Publish Date: 2003-08-01
Features: My brother Milton Kotler is a great marketing practitioner. He has worked with many world-renowned companies for many years and maintains a strong cooperative relationship to this day. When it comes to China's economy and corporate practices, Milton is both a diligent student and an expert with unique insights. In this series, Milton reveals the deep-seated problems of contemporary Chinese enterprises in their growth process through some appearances. I believe his analysis and his research and consulting work in China will greatly promote the development of Chinese enterprises in the global market. — Philip Kotler
In the future, more and more Chinese brand products will dominate the international market. I believe that among these success stories, there will definitely be some associated with a name: Milton Kotler—a specialist and active practitioner in strategic cooperation between innovative Chinese enterprises and global companies. — Yang Xiangying, CEO of Tsinghua Yuanxing Biopharmaceutical Group