Insurance marketing

Author: Wang Shuying
Publisher:
Publish Date: 2002-01-01
Features: One of the characteristics of this textbook is its strong practicality and operability. The book selects a large number of successful marketing cases of insurance agents from various insurance companies and explains insurance marketing theories in combination with real-world examples. Each marketing step is accompanied by practical examples, making it easy to understand, learn, and master. At the end of each chapter, there are discussion questions, and in the appendix, there are exercises for students to practice and self-test.