Professional image

Author: (USA) Setz
Publisher:
Publish Date: 2004-07-01
Features: In this bustling, ever-changing business world, confidence and a distinguished image are key to success. This book will teach you: how to use posture, gestures, facial expressions, and eye contact to persuade others; comprehensive dressing strategies from outerwear to intimate clothing; detailed knowledge about shopping; a checklist for business travelers; dining etiquette and hospitality; how to handle various business correspondence.
We all know that a professional image is a person's entire role. Like products, we are all packaged differently. Each of us is unique, with different personalities, appearances, body types, and more. However, professions have unified characteristics. The book Professional Image explains to readers how to design a professional image that aligns with their career while reflecting their individuality in posture, clothing, and social etiquette. The text is clear and comprehensive, covering topics such as:
◇ How to use posture, gestures, facial expressions, and eye contact to persuade others
◇ Comprehensive dressing strategies from outerwear to intimate clothing
◇ Detailed knowledge about shopping
◇ A checklist for business travelers
◇ Dining etiquette and hospitality
◇ How to handle various business correspondence
The image you present to others is far more than just a simple appearance. It is your entire persona: not just your clothing, but also your body language and etiquette. The success formula of the 1980s focused solely on attire, but today we realize that clothing is just the beginning. As we will see later, a good professional image also includes graceful communication, as many business activities take place outside the office. Regarding body language—ask yourself: Do your actions exude that of a manager? Or does your body send conflicting messages to important figures about your capabilities?
This book is tailored for the modern professional. It teaches you how to establish your own managerial style. In the past, the ticket to success meant strictly adhering to rules of dress and behavior, often resulting in a series of monotonous and dull rituals. Now, however, feel free to create your own style and fully display your confidence and creativity.
The author has studied fashion trends, hosted numerous seminars, and worked in retail stores firsthand. They discovered: You can dress someone very well—they are merely a portrait, possessing only static beauty. Their actions and behavior do not match their well-dressed appearance. "Dress for Success" is somewhat useful for those who already have the necessary credentials and understand social etiquette, but today few receive such training. Without it, your career may suffer greatly.
This book is a culmination of years of research on body language, clothing, and etiquette. Its purpose is not just to make you look good but also to boost your confidence—no matter how challenging the situation. It will help you elevate your demeanor in front of clients and colleagues and guide you on how to navigate social settings with ease.
Today, many deals are made over lunch or dinner. If you are unfamiliar with elegant dining etiquette, you may find yourself overwhelmed by questions like which fork to use, hindering your ability to close the deal. This book will also help you interpret the non-verbal cues from your body. In sales, understanding body language will provide clear boundaries, reminding you when to start or end a conversation and whether you are wasting your time and energy on customers who have no intention of buying.
For you, body language contains valuable information. If you are a manager or a store owner, you need to understand two things: What is your image? Who are your customers? Your image is reflected in the buildings you construct, the stores you rent, the atmosphere created by the wallpaper inside, your advertisements, the products and services you sell, your attitude toward customers, and the appearance of your employees.
This book not only discusses team life in a company but also includes guidelines for appropriate uniforms or attire. At the author's seminars, many attendees ask for advice on employees' "uniform" issues—this includes shorts, shirts, and sneakers. To dress appropriately in such settings, you should apply the same principles when choosing suits and ties. As you read on, you will learn to apply design principles to organize your wardrobe, create new combinations, arrange your clothes, and use visual illusions to maximize the desired effect. These tools will give you the ability to create a perfectly coordinated look—making you look great!