Naming a strong brand

Author: Delano
Publisher:
Publish Date: 2003-08-01
Features: This book serves as a clear and concise guide on how to shape a successful trademark. But it goes beyond that. Author Delano lifts the veil on the mysteries of building a corporate brand, a common sense that even industry giants often overlook. If you work in advertising, marketing, or sales, you won’t find a better book on creating and managing a corporate brand. Naming a brand is like a visionary parent naming a newborn, infusing the namer’s expectations and reflecting their taste and brilliance. This is the heartfelt work of an American brand strategist, and its unique insights, the "Seven Principles of Brand Naming," are highly valuable. They can help you grasp the essence of a product, enhance your creativity, and avoid falling into the trap of "giving a brand an unfortunate name." Whether you are a specialist in marketing, advertising, product development, or market research, a brand manager, a trademark agent, an corporate public relations professional, or the of a company’s iconic product, this book is an indispensable, comprehensive manual that can open the door to the field of brand strategy.