Supply Chain Management Strategic Planning and Operations: Strategic Planning and Operations

Author: Sunil Chopra
Publisher:
Publish Date: 2003-02-01
Features: Emphasizes the understanding of three key areas and their interrelationships— the role of supply chain strategy, the critical drivers of supply chain operations, and the analytical tools and techniques for supply chain analysis. Through numerous case studies and discussions, it helps readers appreciate how effective supply chain management can be a highly competitive advantage for companies. It also highlights the importance of e-commerce analysis and its role in improving supply chain operations across different industry sectors. Designed specifically to cultivate senior professionals in business management, the book aims to equip them with the ability to independently develop, plan, and manage supply chain strategies and operations. Professor Sunil Chopra and Peter Meindl, of Northwestern University's Kellogg Management Institute, are experts in logistics and supply chain management.
Target Audience: Entrepreneurs and managers of Chinese and foreign enterprises, economics and management research and teaching personnel, and theoretical publicity workers.