Advanced Corporate Strategy Course

Author: Sun Haiming
Publisher:
Publish Date: 2002-02-01
Features: This book primarily explores the system and content of corporate strategy and strategic management from the perspective of risk and uncertainty factors, pointing out that corporate strategy and strategic management are indeed a series of actions taken by enterprises to reduce various future risks. However, due to different risk preferences among managers of different types, their actions and corresponding behavioral patterns also vary. The book systematically discusses various popular risk perspectives in modern Western management and some methods for measuring risk, with a focus on the development process of corporate strategy theory and its unique patterns. It examines the shift from emphasizing external environments to focusing on internal conditions, and then to the resource dependency school that combines external environments and internal conditions, as well as alliance and network theories that transcend single enterprises. In terms of framework and system, the book strives to achieve a balance between systematicity and completeness. In terms of features, it seeks to integrate Western economic theory with management practice and presents specific strategic analysis methods to readers through case studies.